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- Introduction to social media
- Setting up successful social media profiles
- Increasing engagement through social media
- Developing a social media policy
- Developing a social media strategy
- Evaluating your social media presence
- Using social media to raise revenue
- Social media and the law
- Social media case studies
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Social media
Welcome to the section on social media! These resources have been produced as a result of a 1-year Ofcom funded project by Radio Regen in collaboration with BCB Radio and DigiEnable. They distill what we’ve learned from talking to social media experts and a number of community radio stations around the country, in order to pull together good practice for how to use social media effectively for your station. Get started with our introduction to social media, or you might be interested in increasing engagement, developing a social media strategy or policy, or using social media to raise revenue. The case studies page gives a number of examples of how stations have used social media. See full page list below, or in the drop-down menu in site navigation.
In this section:
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Using social media to raise revenue
In this guide we will focus on how social media can be used to generate revenue for a community radio station. Of course the better your station is at using social media, the more likely it will be that your audience will respond positively to pledge drives and fundraising events and that you will attract […]
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Social media case studies
This page is to give a picture of the ways various stations are using social media. There are some other practical examples of how some stations are using social media for fundraising purposes in the social media and revenue guide. BCB Radio BCB in Bradford make active use of social media – for a variety […]
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Introduction to social media
Guide 1. Introduction to social media Why use social media? A few things to say up front about why to use social media: Social media is here to stay (though not every social media site is!) Social media is both a listening tool, and a broadcasting tool Making use of social media carries risks, but […]
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Setting up successful social media profiles
The following are some things that you need to think about to present your station in the best possible light on social media: Having a clear description of your organisation Use of logos, photographs & images Frequency of posts Building your own presence / identity / voice Plan ahead Making clear organisational profiles It seems […]
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Increasing engagement through social media
Think about different ways of engaging different people and organisations through social media – since there are different ways of doing it! As always, you should think first about what you want to achieve through social media, in order to make your activity and engagement meaningful. Engagement is a two way street The most important […]
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Developing a social media strategy
Everything you do on social media should, ideally, be underpinned by a set of goals/aims and a social media strategy or action plan. Having a strategic plan will help you to address: what your organisation wants to achieve through social media which social media sites to focus on how to engage your audience how frequently to […]
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Developing a social media policy
What is a social media policy? A social media policy sets out the boundaries of an organisation’s social media presence. A social media policy will cover things like: who can post to the organisation’s social media tools and how this is policed what are the responsibilities of people who have access to the organisation’s social […]
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Social media and the law
Social media and the law Speaking to many community radio station managers, it seems that there is a lot of nervousness about social media and the legal frameworks around what can and cannot be said, and by and to whom. Station managers are often concerned about the potential liability to the station of volunteers posting […]
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Evaluating your social media presence
We all know the importance of evaluation in helping us to gauge the impact of what we are doing – whether it is successful, whether it fits within our overall aims and objectives, how to improve on what we are doing. Social media should be part of our evaluation – and, thankfully, has features which […]
Community Radio Stories
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Employment FM Is Go!
Any Community Radio person will tell you that our volunteers get lots more than enjoyment from their work. We’ve all seen our colleagues grow in self esteem, in how they relate to others and in their ability to work in a team. Employment FM is a 3-year project which explores how radio training can lead […]
