- On Air
- Social Media
- Introduction to social media
- Setting up successful social media profiles
- Increasing engagement through social media
- Developing a social media policy
- Developing a social media strategy
- Evaluating your social media presence
- Using social media to raise revenue
- Social media and the law
- Social media case studies
- About us
If there is no such thing as a typical community radio station then there cant be such a thing as typical community radio business model. Some stations major on advertising, others on training – whatever your station pioritises there is something in this section for you.
In this section:
The Business of Community Radio
It may seem somewhat distasteful to talk about business in the context of a project such as community radio, dedicated to improving communities and fuelled by an ethos of voluntary action and social engagement. This should be the very opposite of capitalist enterprise. But being businesslike should not mean being ‘corporate’, commercial or crass.
Selling Your Services
Everything that makes community radio effective makes it valuable to service providers. Community radio’s ability to reach disadvantaged communities, its potential to change lives and places for the better, its position at the centre of a community, all these things make it a valuable material resource.