‘Radio Is Dead – Long Live Digital Content!’
Radio is just one form of digital content and community stations need to make the most of their content. So how do we do this? Welcome to the floor……..social media.
Social media is all about conversation and community, people communicating and sharing information and personal experiences on-line, rather than simply consuming information. Anyone can contribute whether it’s through comments, photos, audio or video responses. And contributions are good. Contribution equals engagement. Engagement equals attention and more importantly funding. For stations it can take real fans behind the scenes and enhance their loyalty, for programme makers, what better way to keep listeners hooked between programmes?
Throughout this feature we will be throwing around ideas about how you can make the most of your stations content. Whether it’s producing a few podcasts or having a go at Twitter we have lots of useful information on offer so you can get out there and try it for yourselves. We’ve also asked a few people to help us out. You’ll find contributions from award winning bloggers and people who train in social media as well as folk from community radio stations from around the UK who are already getting stuck into this new technology.
For community radio stations it’s not just about making radio – it’s so much bigger and better than that. Kevin Carey is the chair of the Ofcom Community Radio Fund and has real vision when it comes to our sector. Have a listen to what he has to say on the matter – it’s real forward thinking stuff.
[8.29Mb] – Taking responsibility in the changing world. Click to stream online [09:04 running time] or right click and ‘save link as’ to download.
. Click to stream online [running time 13:44] or right click and ‘save link as’ to download.